Everyone has heard that content is king when it comes to search engine optimization and just good old plain web site marketing smarts. But how you present that content on your site can also make a world of difference.PHP is a server-side, cross-platform, HTML embedded scripting language that lets you create dynamic web pages. PHP-enabled web pages are treated just like regular HTML pages and you can create and edit them the same way you normally create regular HTML pages.Now here is were it gets interesting. Search engines like Google Yahoo and MSN love fresh new content that is changing on a daily basis. But if you are using a java script snippet the search engines will not be able to read the content. If however you are using a PHP type script the content will automatically be transformed into HTML and the search engines will be able to pick it up and read it.The first thing you will need to do before you jump onto the PHP bandwagon is to make sure your web host provider has PHP support. Most do but if you are only paying for basic services or using a free host you may have to pay for an upgrade. It’s well worth it trust me.One of the best PHP based scripts you can add to any web site is the forum or bulletin board. Forums will take on a life of their own after several 100 members have joined and are posting threads on a daily basis. If 100 members seems like a lot think again. I have one work from home internet business forum and after just 2 month I already have over 70 members. Each time someone posts to the forum the HTML changes and the search engines treat it as new content.Another great PHP script you can add is the link directory. You can actually set up a categorized reciprocal link directory with 20 links on each page and the process is completely automated. I have mine set up so that I have to approve each link first but if you want you could by pass this so that once your script is set up the directory will just start to grow all on its own with no additional work on your part. Again each time someone adds a new link you HTML page is changing. Make sure you add categories that are relative to your main theme. My directory for example has categories for work from home , internet business and business opportunities because that’s what my web site is all about. Also make sure you have added instructions on how they can link back to you. This is the reason why I like to approve all my liks first. No reciprocal link back to my site NO directory listing.PHP can also be used for blogging. WordPress is one of the most popular PHP script based blogging tools. I have not used WordPress but I do use blogger for all my blogging. A weblog (usually shortened to blog, but occasionally spelled web log) is a web-based publication consisting primarily of periodic articles (normally in reverse chronological order). Although most early weblogs were manually updated, tools to automate the maintenance of such sites made them accessible to a much larger population, and the use of some sort of browser-based software is now a typical aspect of “blogging”. With a blog or web log you can make daily posts on almost any subject matter creating new content for the search engines to crawl. To date Yahoo seems to be giving a bit of an edge to all my blogs including my work form home internet business news site. Ironically most of the post on that blog come from yahoo and or Google news. This is a great way to get free content on a daily basis for your blog. Just go to Google news or yahoo news and type in the keywords you are using for your blog. Each day there will be a new news article that you can legally use on your blog.There are many more PHP scripts that you can use on your website to automatically create fresh new content with. The ones listed above are the ones I have downloaded for free and installed to my web host. If you are not using PHP now is a good time to get started.
It is no secret that online marketing is an extremely powerful business tool and the online advertising/marketing industry is expanding with each passing day. Marketing online has gained a significant amount of ground in the last few years and businesses who do not have online marketing plans ready to be implemented are greatly hindering the success and growth of the company. Thousands of businesses all over the world have already chosen to utilize web based marketing to promote and sell their products, services and talents over the internet. If you are serious about increasing the growth of your own personal business, you will want to implement the latest and most effective online marketing solutions.Along with implementing reliable short term and long term marketing strategies and goals, you must also implement the most effective online marketing solutions to ensure that your business prospers for many years to come. The proper short term and long term marketing strategies paired with effective online marketing solutions will allow you to improve the exposure that your business has and increase the profits of your online business. The large majority of online marketing solutions that exist today are centered around attracting as much targeted traffic as possible to a business website. All of the traffic that a website attracts is important to the longevity of a business, but high-quality, targeted traffic is of the utmost importance. The most effective solutions to market online can be utilized to attract these high-quality, targeted individuals. When you can attract specific groups of people that will be most interested in what your business has to offer, you can rest assured that this targeted traffic will be more likely to invest in what your business has to offer, unlike random, un-targeted traffic.Implementing web based marketing solutions for your own personal business can be handled in a variety of ways. However, small and large business owners alike can benefit greatly by hiring an online marketer-internet marketing consulting service to handle their online advertising and marketing needs. These professionals can aid in implementing online marketing solutions for a business on many levels. Search engine optimization and search engine marketing efforts are amongst the most important online marketing solutions that these professionals can assist you with. Not to mention, the best online advertising marketing manager-consulting services can offer you assistance and advice concerning all of your web based marketing needs and concerns, including with website design and layout for optimal SEO performance that will help hold your position’s in Google, Yahoo, & Bing organic search results.
Discount Health Care Cards-Consumer Driven HealthcareWhat are discount health cards? Discount health cards provide one part of the solution to the nation’s healthcare crisis by enabling consumers to purchase healthcare products and services at discounted retail rates. Discount health cards are not insurance and are not intended to replace insurance. In fact, many consumers choose a discount card to complement their health insurance program, filling in gaps such as prescription drug benefits or vision care.Why Choose a Discount Health Card? Discount health cards are NOT insurance.Discount health cards enable consumers to purchase healthcare products and services from providers at discounted prices, similar to the rates that healthcare providers charge wholesale customers such as preferred provider networks (PPOs) or large insurance plans.Many consumers choose a discount card to complement their health insurance program, filling in gaps, such as prescription drug benefits, chiropractic care, dental or vision care.Discount health cards have gained popularity because they provide consumers access to the healthcare they need without the limitations, exclusions and paperwork associated with insurance plans.In addition, discount health programs typically include the cardholder’s entire household.How You Benefit with a Discount Health Card? Discount health programs, or discount benefits cards as they are sometimes called, were created to help bridge the gap for consumers burdened by the increasing cost of healthcare by providing opportunities to directly purchase healthcare services and products at discounted retail rates. Discount cards offer:Access: Individuals and families without insurance can use discount programs to receive access to and substantial savings on health care services such as doctor visits, hospitalization, prescription drugs, eyeglasses and dental care that they might otherwise not afford.Affordability: While insurance rates have increased at double-digit rates over the past 12 years, discount card providers have kept their rates virtually unchanged.Savings: Those with limited insurance, the under-insured, and insured individuals with high deductibles can reduce out-of-pocket expenses and receive discounts for services not normally covered by insurance such as chiropractic care.Choice: In some cases, consumers with discount health cards pay less for services such as dental and vision care than those covered by traditional insurance plans.Convenience: Discount programs are accepted at some of the nation’s largest healthcare retailers including national pharmacy and optical chains. While each program varies, many companies offer programs with providers that include:* Pearle * LensCrafters * Medicine Shoppe* Eckerd’s * Safeway * Wal-Mart* Sears * Target, and many more!What types of services are typically included by discount health cards? Discount health cards include a wide range of services and products including dental services, prescription drugs, vision care, chiropractic procedures, hearing care, physician/hospital & ancillary services, nurse medical information lines, vitamins and emergency care for travelers. Choose a program that offers discounts on services that you need and that you will use.Who should use discount health cards? The wide array of choices in the discount health card industry and the many discounts available make it possible for everyone to enjoy the benefits of discount health cards. Discount health cards are designed to provide benefits for a wide-range of consumers. For individuals and families without insurance, discount health cards offer substantial savings on healthcare services such as doctor visits and on everyday health related expenses including prescription drugs, eyeglasses and dental care that they might otherwise not afford.For those with limited insurance, the under-insured, and insured individuals with high deductibles, discount health cards can reduce out-of-pocket expenses and offer discounts for services that may not be covered by insurance such as chiropractic care.In some instances, discount health cards for ancillary health services and products such as vision, dental and chiropractic care offer services at overall out-of-pocket costs lower than insurance co-payments.For these reasons, many of the country’s Fortune 500 companies now offer discount health cards to their employees as part of their benefits packages.How do consumers get discount health cards and how do the cards work? You can obtain discount health cards either through your employer, an association, union, or another entity with which you are connected or you can go directly through a reputable discount healthcare program.Signing up for a card is easy. Complete an application and pay a nominal monthly fee. In some instances, your employer will pay the fee. To access care and receive savings, a cardholder must simply provide the card to a participating provider at the time health services are rendered and pay the discounted fee.How do discount healthcare programs offer such benefits? Discount healthcare programs enable members to access similar rates that healthcare providers charge wholesale customers such as preferred provider networks (PPO) or large insurance plans. The difference is that instead of financing the medical expenses of members by charging high monthly rates, consumers agree to pay a discounted fee to the provider directly at the time of service.What is the difference between discount health cards and health insurance? Discount health cards are not insurance. Card companies who indicate otherwise are not being truthful. Unlike health insurance, there is no sharing of risk by the consumer and the discount healthcare company.Discount health cards afford consumers the opportunity to directly purchase health care services and products from providers at amounts discounted below their retail rates. Cardholders are required to pay the provider’s discounted fees in full at the time healthcare services are rendered or as dictated by the provider’s agreement. Consumers are free to make their own choices about which services to purchase and from whom to make those purchases.Insurance plans, on the other hand, define specific benefits available to the consumer at rates determined by the plan purchaser. Insurance plans also pay health care providers on behalf of the consumer.Do I still need insurance if I have a discount health card? That’s a decision each consumer must make. Discount cards and insurance plans frequently provide complementary benefits. That is why many of the nation’s leading companies offer their employees both insurance plans and discount cards. Each individual should evaluate his or her own health needs and the various benefits offered by each type of program.Why has there been controversy surrounding some discount health card providers? Millions of consumers have embraced discount health cards because of their value and simplicity. This popularity has led a number of companies to enter the discount health card business. Unfortunately, not all of them are reputable. Some card providers charge steep up-front fees or promise dramatic savings they can’t deliver, while others bombard consumers with misleading and confusing sale pitches.For more information and clarification contact:Alan Masters800-795-6823 Toll Free530-318-6971 Cell[http://www.alanmasters.com] [email protected] email